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We are BMW of Santa Cruz County |
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Founded in 1985, BMW of Santa Cruz County has experienced a significant evolution. Our web site has reflected this growth through its ongoing development and will continue to do so as we strive to offer useful and unique information. The one thing that has not changed is our passion for BMW motorcycles. Our lives revolve around them and everything related. We grew up with air cooled boxers, matured along with the oil cooled models and experienced the evolution of the K and F series from the very beginning to the present. Our entire organization is based on the core values of BMW. Quality and perfection is what BMW is all about. We feel that as a representative of BMW, we have a high standard to live up to and we take this objective very seriously. Our aim is nothing less than to be among the best BMW dealers anywhere. BMW of Santa Cruz County is staffed by highly qualified professionals with many years of motorcycle industry experience. Virtually every one of us is a motorcycle enthusiast and avid rider. We can help you make the most of your BMW experience with our in-depth knowledge of everything BMW and our personal experiences gained from years of riding. Our web site was first launched in 1995 and to the best of our knowledge it was the first BMW Motorcycle related web site in the world. As the technology has matured, so has our internet presence. Our site has seen many improvements over the years and we hope you enjoy this latest version. Model specifications and descriptions have been posted on our site beginning with the 1996 model year. We have retained all of the model information pages for each subsequent model year and will continue to do so in the future. This can be a useful reference for those shopping for a pre-owned BMW or simply an interesting look back at the BMW Motorcycles of yesteryear. Along with the redesigned look and navigation, we have added what we think is some very useful information and will continue to add more as time goes on. "Destination California" for example, is a new section of our site focusing on our unique and beautiful area. We are also happy to present additional technical and service information. For our visitors that are not familiar with our online Parts and Accessories catalog, you will find it easy and convenient to browse and purchase on our site. We have a large and ever expanding selection of accessories for BMW Motorcycles to choose from. Our Parts Department rivals any store nation-wide in inventory, selection and most importantly, service. BMW of Santa Cruz County is located in the city of Watsonville, which is approximately 15 miles south of Santa Cruz and 30 miles north of Monterey. Santa Cruz County is one of the most beautiful areas in the state of California. There are many fantastic roads here that are perfect for motorcycling. Our store has become a well known stopping point for motorcyclists touring the western United States from all over the world. We are centrally located on the California coast, right next to the world famous Highway One. Make sure and stop by whenever you are in the area! |
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